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Hi! My name is Cam MacMurchy. I was born and raised in Canada and worked as a journalist before moving to China in 2004.

Today I work in Hong Kong as the Vice President of Corporate Communications of a listed company. I write about marketing, communications, and journalism, as well as technology and productivity, and anything else on my mind! I also occasionally contribute to 9to5Mac, one of the top Apple websites in the world, and run Executive Productivity. Contact me anytime.


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This is, without a doubt, one of the best gifts I’ve received in the last decade or more. Love it.

And just like that, Christmas draws to a close. My first HK Christmas Tree will be taken down in the morning.

Hong Kong’s normally bustling In Town Check In on Christmas Eve in a post-protest, global pandemic era.

A strange Christmas this year. First one in Hong Kong and very low key. Stay safe out there.

Microsoft, likely buoyed by speedy and energy-efficient Apple Silicon, now working on its own processors, too

Big news dropped on Friday regarding Microsoft’s plans to develop new Arm processors for its servers, and maybe even its popular laptop computers.

From Bloomberg:

The world’s largest software maker is using Arm Ltd. designs to produce a processor that will be used in its data centers, according to people familiar with the plans. It’s also exploring using another chip that would power some of its Surface line of personal computers. The people asked not to be identified discussing private initiatives. Intel’s stock dropped 6.3% to close at $47.46 in New York, leaving it down 21% this year.

If you’ve been paying attention to the technology space this year, this news shouldn’t come as a huge surprise. It comes mere weeks after new Apple computers running proprietary Apple processors were released, trouncing many high-end, ridiculously expensive machines with much more powerful chips.

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Thursday night, 11pm: Hong Kong on lockdown from COVID-19.

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