Tips and trends in communications and marketing carefully curated in new Digital Bits newsletter

The first issue looks at the importance of visual content, some embarrassing holiday marketing mishaps, and internal influencers.

I’m working on a number of big projects at the moment, projects that take months of planning before being rolled out — which is exactly the opposite of what I did on Wednesday night this week.

I have written before about my affinity for RSS readers, but the constant development of Inoreader by the team at Innologica has transformed RSS from a handy reader into an incredibly powerful productivity tool. I now have dozens of high quality feeds on a number of topics that I like to track, filter, and tag, including, of course, communications and marketing. I’ve always used RSS as a way for me, personally, to isolate the signal amid the ever-deafening noise, but it never occurred to me to actually share the highly distilled and valuable articles coming through my reader. This week, it did.

I pressed “send” and published the first, hastily-compiled issue of Digital Bits, a simple, weekly newsletter with some of the best articles on corporate communications, PR, internal communications, and digital marketing. Some of the blogs and sites referenced in the newsletter have been invaluable to me over the years, leading to the implementation of actual software programs and workflows at the exchange that we use literally every day. The newsletter isn’t long and isn’t meant to be; it simply contains links to a couple of articles that I think would be worth your while if you work in communications, are studying it, or are just plain interested in the field.

It’s the first time I’ve done a newsletter like this, so I’m wide open to feedback and suggestions for making it better. I’m considering these first few issues to be a relatively quiet beta test until I work out the kinks and slowly find the newsletter’s voice.

The first issue looks at the immense need for content that goes beyond writing words, something that a shocking number of organizations have yet to grasp. There’s also a look at how comms people can find “influencers” inside their companies and leverage their voices to drive change and communicate better. The newsletter also includes an article on holiday video fails and links to free internal HTML newsletter templates that can be dropped into Outlook or Gmail.

If you work in communications or are just interested in the field, please give the newsletter a shot. I’d be very grateful and love to know what you think.

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Cam Macmurchy

Hi! My name is Cam MacMurchy. I was born and raised in Canada and worked as a journalist before moving to China in 2004.

Today I work in Hong Kong as the Vice President of Corporate Communications of a listed company. I write about marketing, communications, and journalism, as well as technology and productivity, and anything else on my mind! I also occasionally contribute to 9to5Mac, one of the top Apple websites in the world, and run Executive Productivity. Contact me anytime.