America turns ‘shelter in place’ into an opportunity for entertainment… featuring the Backstreet Boys

The 90s boy band joined Dave Grohl, Alicia Keys, Elton John, Billie Eilish, and many others to raise money for a good cause.
Cam MacMurchy

You can always count on the United States to find ways to entertain — not even Covid-19, with millions of people under lockdown, can stop America’s cultural juggernaut. When the outbreak of the novel coronavirus led to the cancellation of the iHeart Radio Music Awards, music execs decided to replace it with an ingenious idea: having musical artists perform from home, together.

The iHeart Living Room Concert for America helped raise US$8 million for coronavirus relief on Sunday night. It was a hit, drawing nine million viewers to watch acts like Dave Grohl, Alicia Keys, Billie Eilish, Billie Joe Armstrong, and many more perform from home — kind of like the rest of us are doing, minus the singing.

One of the bigger hits of the night was, surprisingly, the Backstreet Boys. So if you miss the late 90s and early 00s, fill yer boots.

Cam Macmurchy

Hi! My name is Cam MacMurchy. I was born and raised in Canada and worked as a journalist before moving to China in 2004.

Today I work in Hong Kong as the Vice President of Corporate Communications of a listed company. I write about marketing, communications, and journalism, as well as technology and productivity, and anything else on my mind! I also occasionally contribute to 9to5Mac, one of the top Apple websites in the world, and run Executive Productivity. Contact me anytime.

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