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How on earth did the World Health Organization’s PR team let Aylward go on live television?
As major league sports franchises wrestle with Covid-19 and suspended seasons, some lack a proper game plan
It was such an easy PR win, but the owner of the NHL’s Winnipeg Jets ended up scoring an own goal.
China’s moribund state-run media machine is proving incapable of promoting China’s interests in a fast, social media-driven world.
A slide that drew the most attention had nothing whatsoever to do with the purpose of the presentation.
United’s PR team flew the airline into a world of self-inflicted harm.