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Hello
I’m Cam MacMurchy
I am a former radio and television journalist now working as a PR director at a multinational Internet and technology company listed in Hong Kong.
I’ve loved technology since I was a kid, when I got excited in the run-up to the launch of Windows 95 and installing a 9600 baud modem. I also had a dream to be a journalist (a sports reporter, originally!), which I was fortunate to do for several years before moving to the other side. I have now been in public relations for nearly two decades, but the industry is constantly changing and staying fresh. I’m most interested in the intersection of technology and communications, and am laser-focused these days on finding new ways to leverage technology to tell more compelling stories and work more efficiently.
This site isn’t all about work, though! Please feel free to poke around and see if anything interests you. I also invite you to sign up for my newsletter — you even get the option of selecting blog posts only on the topics you are interested in.
Thanks again for visiting, and don’t hesitate to get in touch. You can find contact info at the bottom of this page. Cheers!
Welcome
Here's What I Do
Digital Transformation
Digital Transformation
Corporate & Crisis Communications
Corporate & Crisis Communications
Productivity & Efficiency
Productivity & Efficiency
Digital & Social Media Marketing
Digital & Social Media Marketing
Radio & Television
Radio & Television
Public Speaking
Public Speaking
“Writing can be cathartic, and doing it without deadlines or quotas is truly liberating.”
Latest posts
Technology Studio
Must-have apps, practical productivity hacks, social media dos and don’ts, getting around the Great Firewall, and the business of technology.
December 19, 2020
11:25 pm
Siri watch face settings still exist, just not where you’d think
Reading Time: 3 minutes watchOS 6 has some mighty fine improvements and one weird change.
Hong Kong fintech startup integrates multiple accounts into a single dashboard
Reading Time: 2 minutes The goal is to track spending and work towards financial goals in a slick looking app — if you’re okay giving a company your bank passwords.
Latest posts
Media Studio
A look at everything from massive public relations fiascoes to the winners and losers in this new era of journalism — and what tomorrow might bring.
September 30, 2020
12:44 am
McDonald’s public pursuit of its former CEO a fascinating case study
Reading Time: 2 minutes The burger joint has decided to toss out its dependable PR recipe and try something totally new.
PR guru Edward Segal joins the PR & Law Podcast to talk COVID-19, Facebook, and how to prepare for speeches under intense media scrutiny
Reading Time: 40 minutes A chance to get some communications advice from one of the most experienced pros in the business.
Latest posts
Travel Studio
Turn off your phone and get your mind off work! Exploring the world of airlines, lounges, and exotic locales with a camera, laptop, and a few extra airline points.
September 18, 2019
10:38 pm
Cathay Pacific finally opens proper airline lounge in Mainland China
Reading Time: 2 minutes After years of sub-par lounges in Mainland China, Cathay Pacific has finally opened a space that rivals its premium lounges in other world cities.
A maiden journey on Hong Kong’s sparkling new high-speed train
Reading Time: 8 minutes
It’s time to take a ride on the fastest train out of town. Here’s what it was like.
Listen Up
The PR & Law Podcast
The news is jam packed each week with scandals, gaffes, blunders and embarrassments, so why not learn something from it?
Cam and Ewan look at the top stories making news each week through a PR and legal lens, sharing insights and practical advice for businesses, entrepreneurs, in-house council and communications pros.
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Articles Published in:
(Back in my journalism days)
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Popular note-taking app GoodNotes launches universal version for iPhone, iPad, and Mac
on April 14, 2020
The infrastructure to support universal apps has only been available for a couple of weeks, but some app developers are wasting no time linking their iPhone, iPad, and Mac apps as a single purchase. […]
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C’mon Apple, stop making me choose between avoiding Coronavirus and easily unlocking my iPhone in China
on January 29, 2020
It’s tough out there, people. Thousands have been infected with the novel Coronavirus in China, millions are under lockdown, airplanes are grounded, and borders tightened. It’s like we’ve gone […]
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Apple blasted by Nobel laureate economist Joseph Stiglitz in Davos for failing to pay taxes
on January 23, 2020
CEOs and political leaders in Davos are talking a lot about companies focusing on more than just profits by being responsible for their employees, their suppliers, and their communities. One company […]
Editor’s Picks
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- Protecting the ‘Child Inside of Me’: Donald Brashear’s Toughest Fight - The Athletic
- In Hong Kong, Exodus has a Colonial Past - Bloomberg
- The Inside Story of How the Lowly PDF Played the Longest Game in Tech - Medium
- How the KGB Hooked Trump - SpyTalk
- Larry King Is Preparing for the Final Cancellation - The New York Times
- ‘Like a Ghost’ in the White House: The Last Days of the Trump Presidency - Politico
- The American Abyss - The New York Times
- We are Falling on our Face Because we are Jumping High - The.Ink
- Mike Pence Reached His Limit With Trump. It Wasn’t Pretty. - The New York Times
- “A View of Anything”: Photographing the Insurrection - Columbia Journalism Review
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Follow @zhongnanhai
a woman attacked actors on stage in the Pirates of the Caribbean show at Shanghai Disney and called them "pigs of America." she was taken to hospital for treatment. https://twitter.com/RFA_Chinese/status/1363771191303884802
【女子上海迪士尼冲上台打演员】
在上海迪士尼的《加勒比海盗》演出上，一名女观众突冲上台打一名演员，骂："叫你狂！他哪配当中国人啊？看他那鸟样，下次再敢当着大家的面脱裤子、抽鞭子试试看！你个猪！美国人的猪！"
她之后拒绝离开, 表演被逼取消
公安指, 她确诊"急性精神病障碍"，已被医院收治
Yes... yes... that’s it. #theresalwaysnexttime
hahaha my daughter LOVES it. Can't believe you wouldn't touch it, @zhongnanhai.
"He wouldn't touch it because its TOO GOOD?" 🤣 https://twitter.com/Comparativist/status/1362670118359101440
Never thought there would be a news story that journalists couldn't locate Ted Cruz... https://twitter.com/DaniellaMicaela/status/1362401238894182402
Sen. Ted Cruz's office has not responded to multiple requests for comment by CNN amid reports that he traveled to Cancun amid a winter disaster in his home state.
Millions of Texans have been left without power or water.
Only serial killers put chocolate chips in pancakes. #NationalPancakeDay
"The door is closing on what some have called the golden age of reporting on China — and the whole world will be forced to deal with the consequences." Sobering article in @thewirechina http://camsnews.links/expelling-journalists
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