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Hello
I’m Cam MacMurchy
I am a former radio and television journalist now working as a PR director at a multinational Internet and technology company listed in Hong Kong.
I’ve loved technology since I was a kid, when I got excited in the run-up to the launch of Windows 95 and installing a 9600 baud modem. I also had a dream to be a journalist (a sports reporter, originally!), which I was fortunate to do for several years before moving to the other side. I have now been in public relations for nearly two decades, but the industry is constantly changing and staying fresh. I’m most interested in the intersection of technology and communications, and am laser-focused these days on finding new ways to leverage technology to tell more compelling stories and work more efficiently.
This site isn’t all about work, though! Please feel free to poke around and see if anything interests you. I also invite you to sign up for my newsletter — you even get the option of selecting blog posts only on the topics you are interested in.
Thanks again for visiting, and don’t hesitate to get in touch. You can find contact info at the bottom of this page. Cheers!
Welcome
Here's What I Do
Digital Transformation
Digital Transformation
Corporate & Crisis Communications
Corporate & Crisis Communications
Productivity & Efficiency
Productivity & Efficiency
Digital & Social Media Marketing
Digital & Social Media Marketing
Radio & Television
Radio & Television
Public Speaking
Public Speaking
“Writing can be cathartic, and doing it without deadlines or quotas is truly liberating.”
Latest posts
Technology Studio
Must-have apps, practical productivity hacks, social media dos and don’ts, getting around the Great Firewall, and the business of technology.
December 19, 2020
11:25 pm
Siri watch face settings still exist, just not where you’d think
Reading Time: 3 minutes watchOS 6 has some mighty fine improvements and one weird change.
Hong Kong fintech startup integrates multiple accounts into a single dashboard
Reading Time: 2 minutes The goal is to track spending and work towards financial goals in a slick looking app — if you’re okay giving a company your bank passwords.
Latest posts
Media Studio
A look at everything from massive public relations fiascoes to the winners and losers in this new era of journalism — and what tomorrow might bring.
September 30, 2020
12:44 am
McDonald’s public pursuit of its former CEO a fascinating case study
Reading Time: 2 minutes The burger joint has decided to toss out its dependable PR recipe and try something totally new.
PR guru Edward Segal joins the PR & Law Podcast to talk COVID-19, Facebook, and how to prepare for speeches under intense media scrutiny
Reading Time: 40 minutes A chance to get some communications advice from one of the most experienced pros in the business.
Latest posts
Travel Studio
Turn off your phone and get your mind off work! Exploring the world of airlines, lounges, and exotic locales with a camera, laptop, and a few extra airline points.
September 18, 2019
10:38 pm
Cathay Pacific finally opens proper airline lounge in Mainland China
Reading Time: 2 minutes After years of sub-par lounges in Mainland China, Cathay Pacific has finally opened a space that rivals its premium lounges in other world cities.
A maiden journey on Hong Kong’s sparkling new high-speed train
Reading Time: 8 minutes
It’s time to take a ride on the fastest train out of town. Here’s what it was like.
Listen Up
The PR & Law Podcast
The news is jam packed each week with scandals, gaffes, blunders and embarrassments, so why not learn something from it?
Cam and Ewan look at the top stories making news each week through a PR and legal lens, sharing insights and practical advice for businesses, entrepreneurs, in-house council and communications pros.
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Articles Published in:
(Back in my journalism days)
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Popular note-taking app GoodNotes launches universal version for iPhone, iPad, and Mac
on April 14, 2020
The infrastructure to support universal apps has only been available for a couple of weeks, but some app developers are wasting no time linking their iPhone, iPad, and Mac apps as a single purchase. […]
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C’mon Apple, stop making me choose between avoiding Coronavirus and easily unlocking my iPhone in China
on January 29, 2020
It’s tough out there, people. Thousands have been infected with the novel Coronavirus in China, millions are under lockdown, airplanes are grounded, and borders tightened. It’s like we’ve gone […]
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Apple blasted by Nobel laureate economist Joseph Stiglitz in Davos for failing to pay taxes
on January 23, 2020
CEOs and political leaders in Davos are talking a lot about companies focusing on more than just profits by being responsible for their employees, their suppliers, and their communities. One company […]
Editor’s Picks
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- Sex, Deceit, and Scandal — The Ugly War Over Bob Ross’ Ghost - Daily Beast
- The Anxiety of Influencers - Harper's Magazine
- The Mental Benefits of Being Terrible at Something - Outside
- How a Jeopardy! Contestant's Hand Gesture Became Part of a Conspiracy - The New York Times
- Fertility, Fear and Futurity - Gideon's Substack
- Tech vs. Journalism: How Silicon Valley Gets Written About - Intelligencer
- The Erosion of Deep Literacy - National Affairs
- How China Turned a Prize-Winning iPhone Hack Against the Uyghurs - MIT Technology Review
- How the Rich and Powerful are Shutting Down Free Speech - Daily Kos
- They Told Their Therapists Everything. Hackers Leaked It All - WIRED
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Follow @zhongnanhai
I honestly find this shocking, and very disappointing. #Vancouver cc: @Ewan_Christie
A surge of attacks in one of Canada’s most multicultural cities during the pandemic is surfacing long-simmering racial tensions.
I have long wanted something like this. Some businesses make it so difficult to cancel subscriptions, which basically means we’re held hostage until somebody agrees to do it, and then does it. This would solve a lot of problems.
Business idea: credit card that lets you block future charges from specific merchants (e.g. to cancel subscriptions).
Banks love it because it means that card gets lot of recurring charges + associated fees, consumers love it because no more half hour phone call to cancel stuff.
Anybody agree with what the book reviewer wrote here?!
From the “this definitely happened” file:
It looks like Thomas Drance eats *major* crow… predicted #Pettersson to play late games to get his bonus, an easy Oilers win over the Jets, and a Leafs sweep of Montreal. He’s 0-3. @SadClubCommish @MikeHalford604
Love this. Though if the #Leafs ever do win the Cup, I shudder to think about the next team in line for consecutive years without winning it all…. @Canucks
There's always next year...? 🏆
The @NYRangers went from 1941 to 1993 without a Stanley Cup, finally winning in 1994 to break the 53-year drought
The @MapleLeafs have now gone from 1967 to 2021 without a Cup, a stretch of 54 years
Love it.
Guardian letter
Army of fake fans boosts China’s messaging on Twitter
Army of fake fans boosts China’s messaging on Twitter
BRUSSELS (AP) — China’s ruling Communist Party has opened a new front in its long, ambitious war to shape ...
apnews.com
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