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Hello
I’m Cam MacMurchy
I am a former radio and television journalist now working as a PR director at a multinational Internet and technology company listed in Hong Kong.
I’ve loved technology since I was a kid, when I got excited in the run-up to the launch of Windows 95 and installing a 9600 baud modem. I also had a dream to be a journalist (a sports reporter, originally!), which I was fortunate to do for several years before moving to the other side. I have now been in public relations for nearly two decades, but the industry is constantly changing and staying fresh. I’m most interested in the intersection of technology and communications, and am laser-focused these days on finding new ways to leverage technology to tell more compelling stories and work more efficiently.
This site isn’t all about work, though! Please feel free to poke around and see if anything interests you. I also invite you to sign up for my newsletter — you even get the option of selecting blog posts only on the topics you are interested in.
Thanks again for visiting, and don’t hesitate to get in touch. You can find contact info at the bottom of this page. Cheers!
Welcome
Here's What I Do

Digital Transformation
Digital Transformation

Corporate & Crisis Communications
Corporate & Crisis Communications

Productivity & Efficiency
Productivity & Efficiency

Digital & Social Media Marketing
Digital & Social Media Marketing

Radio & Television
Radio & Television

Public Speaking
Public Speaking
Latest posts
“Writing can be cathartic, and doing it without deadlines or quotas is truly liberating.”

Technology Studio
Must-have apps, practical productivity hacks, social media dos and don’ts, getting around the Great Firewall, and the business of technology.
December 19, 2020
11:25 pm

Siri watch face settings still exist, just not where you’d think
Reading Time: 3 minutes watchOS 6 has some mighty fine improvements and one weird change.

Hong Kong fintech startup integrates multiple accounts into a single dashboard
Reading Time: 2 minutes The goal is to track spending and work towards financial goals in a slick looking app — if you’re okay giving a company your bank passwords.
Media Studio
A look at everything from massive public relations fiascoes to the winners and losers in this new era of journalism — and what tomorrow might bring.
September 30, 2020
12:44 am

McDonald’s public pursuit of its former CEO a fascinating case study
Reading Time: 2 minutes The burger joint has decided to toss out its dependable PR recipe and try something totally new.

PR guru Edward Segal joins the PR & Law Podcast to talk COVID-19, Facebook, and how to prepare for speeches under intense media scrutiny
Reading Time: 40 minutes A chance to get some communications advice from one of the most experienced pros in the business.
Travel Studio
Turn off your phone and get your mind off work! Exploring the world of airlines, lounges, and exotic locales with a camera, laptop, and a few extra airline points.
Listen Up
The PR & Law Podcast
The news is jam packed each week with scandals, gaffes, blunders and embarrassments, so why not learn something from it?
Cam and Ewan look at the top stories making news each week through a PR and legal lens, sharing insights and practical advice for businesses, entrepreneurs, in-house council and communications pros.
NEWSLETTER
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Do computers scare you?
subscribe to Executive Productivity and do more, better.
Tech gadgets don’t have to be so hard. Learn some handy, simple, easy-to-understand tips that will make your work life easier.
Articles Published in:
(Back in my journalism days)





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Popular note-taking app GoodNotes launches universal version for iPhone, iPad, and Mac
on April 14, 2020
The infrastructure to support universal apps has only been available for a couple of weeks, but some app developers are wasting no time linking their iPhone, iPad, and Mac apps as a single purchase. […]
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C’mon Apple, stop making me choose between avoiding Coronavirus and easily unlocking my iPhone in China
on January 29, 2020
It’s tough out there, people. Thousands have been infected with the novel Coronavirus in China, millions are under lockdown, airplanes are grounded, and borders tightened. It’s like we’ve gone […]
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Apple blasted by Nobel laureate economist Joseph Stiglitz in Davos for failing to pay taxes
on January 23, 2020
CEOs and political leaders in Davos are talking a lot about companies focusing on more than just profits by being responsible for their employees, their suppliers, and their communities. One company […]
Editor’s Picks
.
- The American Abyss - The New York Times
- We are Falling on our Face Because we are Jumping High - The.Ink
- Mike Pence Reached His Limit With Trump. It Wasn’t Pretty. - The New York Times
- “A View of Anything”: Photographing the Insurrection - Columbia Journalism Review
- Did the Coronavirus Escape From a Lab? - Intelligencer
- Is This the End of the Buffet? - The Guardian
- The Rise of Japan's 'Super Solo' Culture - BBC
- The Mysterious Link Between COVID-19 and Sleep - The Atlantic
- How Offshore Oddsmakers Made a Killing off Gullible Trump Supporters - Slate
- Free Britney Spears - Vanity Fair
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Follow @zhongnanhai
Why Blue Monday is a myth: https://www.medicalnewstoday.com/articles/324236 #MondayMotivation #depression
Facebook/WhatsApp’s #PR missteps are so frequent they could probably generate enough material for an entire weekly podcast. #PRfail @Facebook @telegram @signalapp

This week: we tackle the @Whatsapp privacy fiasco, a damaging own-goal that has seen millions of people open accounts with #Telegram and #Signal. Plus: is your employer obligated to pay for office supplies while you work from home? Listen: http://prlawpodcast.com
Catch the theatrical release of Days Before the Dawn: The History of Protest in Hong Kong at the Black Hills Film Festival February 20-26!
Are you a dick? Are you a tool? Even better, are you both? DICKTOOLS Brandy is for you!
Or maybe the name implies this stuff is an aphrodisiac?
(Hat tip AL Bundy)
Journos as usual get it wrong trying to lay the decline of US students in China at the feet of the trade war and Trump even though numbers have been flat under Trump and began declining after 2010-11. The reason for the decline is simple 1/n
https://www.wsj.com/articles/american-students-love-affair-with-china-cools-as-political-tensions-rise-11610802000?redirect=amp#click=https://t.co/EdFXk72HRt
Contact Me
I would love to hear from you.
